Blue Moon Beer Social Media
The #i arts and crafts brand is building on years of success with big plans for 2022.
Blue Moon is a fixture of the beer scene, a mainstay of draught lists in a wide variety of confined and restaurants. Led by flagship Belgian White, the brand family has secured its identify in the glasses – and hearts – of its loyal fans.
The concluding few years have seen plenty of success for the brewery, even amid a global pandemic. Every bit of press fourth dimension, Blue Moon remains the #i arts and crafts brand in volume and dollar sales YTD, with their flagship Belgian White fueled by the recovery of the on-premise. The brand has recovered over 80% of 2019 book every bit consumers reconnect with a beer perfect for happy hours and meals with family unit and friends.
But fifty-fifty for a strong and dearest brand like Blueish Moon, the old adage still applies: evolve or die. Blue Moon has called the quondam, developing a formula that keeps their award-winning brews on consumers' minds and regularly takes the brand to new heights. It all revolves around reminding their fans what makes Blueish Moon and so special while continuing to bring new drinkers into the fold.
A Beer for Every Occasion
A big part of Blue Moon'southward success is due to thoughtfully introducing new brands for dissimilar occasions. Blue Moon LightSky Citrus Wheat debuted at the outset of 2020 as a 95-calorie sister beer to Belgian White, aimed at a more than coincidental daytime occasion. Despite the at present-obvious hazards of launching a make at the beginning of global pandemic, LightSky defied expectations and was the #1 new beer launch of 2020.
Things have but gotten ameliorate for the brand in 2021 – LightSky posted double-digit growth throughout the year, was the #one low-cal arts and crafts beer in dollar sales and was a superlative x beer brand in the off-premise, moving upward 6 spots from 2020. And equally much as 96% of that growth has been incremental to Belgian White, according to data from Molson Coors.
And then in that location'south Blue Moon's newest offering, Moon Haze, which was launched concluding autumn. The hazy pale ale is already an award-winning beer – Moon Brume won a gold medal for the all-time juicy/hazy stake ale at the Great American Beer Festival in 2020, beating out 136 competitors.
"With Moon Brume, the experience starts earlier you lot take a sip – yous drink in the color modify from hazy gilt to orangish with your eyes and smell the citrusy and hoppy odour," says John Legnard, Brewmaster at Bluish Moon Brewing Company. "It surprises and delights because it's got all of the fruitiness and creaminess of a Belgian White, merely with this unexpected bite and make clean end."
Moon Haze was developed to fit a "relax and unwind" occasion, as a advantage at the end of a long day. Initial signs indicate that arroyo speaks to consumers; in the primeval national data bachelor for the brand after launch, Moon Haze had already become Blueish Moon's 4th largest brand over the iv-week period. The folks at Blue Moon believe that Moon Haze sales will also be largely incremental to Belgian White, as the product has so far skewed toward off-premise sales. That said, the brewery is always open up to new opportunities for innovation and have said they'll consider adding kegs of the honour-winning pale ale down the road.
"We have a lot to offer for every unlike occasion, whether it's having a Belgian White at happy 60 minutes, a sessionable LightSky during the day or unwinding with Moon Haze," says Legnard. "People need to realize there's more than but one flavour of Bluish Moon out there."
What'southward on the Horizon?
Blueish Moon always wants to be sure that any new products they innovate are true to the brewery's roots and what they stand up for. Anything new must exist approachable, easy-drinking and should feature the orange notes that the make is famous for. It'southward a strategy they'll go along to apply in 2022 with the launch of a new LightSky: LightSky Tropical Wheat. An easy-drinking lite beer brewed with a hint of existent pineapple and orange peel, Tropical Wheat is slated to arrive in February in 12-pack slim cans and will clock in at 95 calories.
"With flavored craft beer growing 5 times the rate of regular craft beer, we hope to give drinkers the variety they're looking for," said Sophia Lal, Senior Manager of Innovation for Molson Coors, who notes that tropical is a growing flavor trend across all categories, including beer. With LightSky Citrus Wheat already appealing to drinkers anile 25-39 beyond gender lines, the add-on of Tropical Wheat to the Bluish Moon portfolio will no doubt expand the brand's reach fifty-fifty further in that demographic, and possibly across it.
On the hoppier side of things, some fans have wondered if Bluish Moon would ever consider releasing an IPA. Sorry to all yous hop-heads out in that location, but the brewery has no plans for that nonetheless – simply they're open to the idea.
"If we tin can create an IPA that fits a lot of the DNA of what Bluish Moon stands for, then I recollect information technology's definitely something that nosotros would explore," Joy Ghosh, VP of Above Premium Beer at Molson Coors, told Craft Business Daily in August.
In add-on to new products, Blue Moon is showing love to their existing portfolio past beefing upwardly their marketing plans in 2022. Flagship Belgian White volition be featured in a new ad campaign dubbed "Made Brighter." The campaign will debut in March and aims to "remind drinkers that equally other craft beers come and get… Blueish Moon is one of a kind." The campaign volition run nationally on Television set, digital and out-of-home.
LightSky will see an investment in the ongoing "Relish Every Sip" entrada, which rolled out in late 2021. The campaign has already proven its value, with awareness of the brand increasing 10 points amidst 21–34-year-olds over the first two months that it aired. In 2022, Blue Moon is taking things to the next level with a bigger spend in the summertime and partnerships with media outlets like Thrillist and Vice. LightSky will also run across tweaks to its packaging in the new year, featuring more than impactful Blue Moon branding, including more than colour and more nutritional and season cues.
The Power of the Moon
So, how tin yous make a powerhouse like the Blue Moon brand work for you lot in 2022? It'southward pretty uncomplicated: keep the family together. Stores that offer both Belgian White and LightSky take seen a 2 to 2.4 times the lift in recent months, a trend that's likely to continue with the thoughtful addition of new products like Moon Haze and LightSky Tropical Wheat. To capitalize on this trend, Blue Moon will exist taking a family of brands arroyo with some of their marketing materials going forward, including displays, shopper media and fifty-fifty local media.
Blue Moon's strategy of drawing in new consumers with innovations that fit different occasions is working. Consumers are finding their match in beers like LightSky and Moon Haze, and as the on-premise resurges, more and more are taking a second look at Belgian White, for the offset time, or simply the first fourth dimension in a long fourth dimension. Whether or not a Blue Moon IPA is on the horizon remains to be seen, but one thing's for certain: Blue Moon has laid the groundwork for a 2022 that'll be out of this earth.
NEW from Molson Coors: Topo Chico Hard Seltzer
The Blue Moon family isn't the only brand receiving Molson Coors' love and attention these days. The brewer's newest difficult seltzer, Topo Chico Difficult Seltzer, is set to go national in early 2022. Here's what you lot need to know about the brand that'due south taking the seltzer world by storm.
What is it?
Topo Chico Difficult Seltzer is a new difficult seltzer inspired by the legendary taste of Topo Chico Mineral H2o. Topo Chico Difficult Seltzer is gluten-gratis and contains only 100 calories, 2g of sugar and 4.vii% booze by volume per 12 oz. can. This new hard seltzer brings a unique twist to classic flavors, including Tangy Lemon Lime, Tropical Mango, Strawberry Guava and Exotic Pineapple.
Who does it appeal to?
Simple answer: Anybody! Topo Chico Hard Seltzer aims to become the #three player in the seltzer market, and they believe they have the wide entreatment needed to achieve that goal. Topo Chico Mineral H2o is a well-known and dearest make with a strong following across demographics in many markets across the country.
Topo Chico likewise aims to become the #i seltzer with Latino drinkers. They're already well on their fashion to achieving that goal – nearly half of total Topo Chico Difficult Seltzer drinkers (43%) identify as Latino.
Why does it deserve your attention?
Unlike most hard seltzers, Topo Chico is already a big proper noun in not-alc seltzer. The original Topo Chico has been sourced and bottled in Monterrey, Mexico since 1895, and is the favored soda water of bartenders across the U.S. And Topo Chico Hard Seltzer has already seen incredible results in exam markets, both in its home region of the Southwest and in metropolitan areas similar Chicago, Atlanta and Washington D.C.
Forth with the brand's already stiff name recognition, Topo Chico's national launch will exist supported past a full marketing plan that includes national Goggle box, digital video, out of home and social media advertisement in both English and Spanish.
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